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Social Media Marketing course has been designed as an introduction to social media marketing. Firstly, learners will learn strategies on how to create content for social media platforms that will effectively engage, educate and entertain their followers.


Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.


Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social media profiles.


Fourthly, learners will try creating buyer personas for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook ads.


Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.


In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook.


These skills will help learners to explore a career in digital marketing or to scale up their businesses.

Course Objectives

At the end of this course, you should be able to:

  • Recognize the different channels available in the digital marketing arena to distribute your content

  • Create SMART goals that are measurable and attainable with your budget and stipulated time frame

  • Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

  • Craft out your content strategy to capture the attention of your potential customers

  • Create content suitable for Facebook

  • Evaluate the Return on Investment (ROI) of your content marketing efforts and effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation

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