Learners will then proceed to evaluate their customers’ search intend and discover potential keywords for ranking to effectively optimize web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google. Additionally, they will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the
design and execution of optimization plans for their websites.

Course Objectives

At the end of this course, you should be able to:

• Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans

• Conduct site audits with free or paid software online

• Build links to your websites

• Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

• Explore a career in digital marketing

• Scale up their businesses