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Business Meeting

Content Marketing Strategy

In our 2-day ‘Content Marketing Strategy’ course, you will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. You will also learn about the key ingredients of good copy-writing to create compelling posts that will encourage engagement with your intended audiences.


Our trainer will also guide you to appropriately sequence these posts with industry recognized marketing tools and the best practices to facilitate a seamless content marketing management process. Finally you will get tips on how to re-purpose existing content into other shareable content types for various marketing platforms.

Course Objectives

At the end of this course, you should be able to:

  • Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

  • Employ best practices for your content marketing management process

  • Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

  • Create engaging content posts for your targeted buyer persona based on their needs and wants

  • Recognize the 5 important elements of copy-writing to create compelling content for your posts

  • Sequence content posts using industry recognized marketing tools

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